My thoughts on AI

By Sara Beasley on January 2025

What does great developer marketing look like?

1. Teaches how to build great products

When developers use a great tool, they’re curious about how it’s built. The best developer marketing taps into this curiosity.

What technology choices helped craft this product experience? It often comes down to the implementation (even great tools can be paired with skill issues), but they want to learn more.

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